{"id":578837,"date":"2024-04-24T08:05:35","date_gmt":"2024-04-24T12:05:35","guid":{"rendered":"https:\/\/www.therobotreport.com\/?p=578837"},"modified":"2024-04-24T08:51:39","modified_gmt":"2024-04-24T12:51:39","slug":"magna-to-manufacture-more-serve-robotics-last-mile-delivery-systems","status":"publish","type":"post","link":"https:\/\/www.therobotreport.com\/magna-to-manufacture-more-serve-robotics-last-mile-delivery-systems\/","title":{"rendered":"Magna to manufacture more Serve Robotics last-mile delivery systems"},"content":{"rendered":"<div id=\"attachment_11865\" style=\"width: 780px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11865\" class=\"size-full wp-image-11865\" src=\"https:\/\/mobilerobotguide.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg\" alt=\"Magna International will manufacture more Serve delivery robots.\" width=\"770\" height=\"500\"><p id=\"caption-attachment-11865\" class=\"wp-caption-text\">Magna International will manufacture more delivery robots. Source: Serve Robotics<\/p><\/div>\n<p>Serve Robotics Inc. today said it has expanded its existing partnership with Magna International Inc. to increase production of Serve&#8217;s sidewalk delivery robots. Under the terms of the new production and purchase agreement, Magna is the exclusive contract manufacturer of Serve&#8217;s autonomous systems, supporting its plan to deploy up to 2,000 robots on the Uber Eats platform across multiple U.S. markets.<\/p>\n<p>\u201cMagna is excited to continue collaborating with Serve, leveraging our manufacturing and technical expertise to help fuel Serve\u2019s growth potential,\u201d stated Matteo Del Sorbo, executive vice president for New Mobility globally at Magna.<\/p>\n<p>Aurora, Ontario-based Magna is one of the world&#8217;s largest automotive suppliers. The new agreement extends a previously disclosed agreement effective Feb. 20, under which Serve granted the <a href=\"https:\/\/www.magna.com\/\" target=\"_blank\" rel=\"noopener\">company<\/a> a non-exclusive license to its technologies and expertise, enabling Magna to further develop new products in the robotics and <a href=\"https:\/\/www.therobotreport.com\/category\/markets-industries\/logistics-warehousing-asrs\/\" target=\"_blank\" rel=\"noopener\">logistics<\/a> space.<\/p>\n<h2>Serve Robotics builds on IPO<\/h2>\n<p>The announcement came less than a week after Serve Robotics <a href=\"https:\/\/www.therobotreport.com\/serve-robotics-raises-40m-with-ipo-to-expand-uber-eats-deliveries\/\" target=\"_blank\" rel=\"noopener\">went public<\/a>, raising $40 million.<\/p>\n<p>\u201cServe is a leader in creating robots that navigate complex human environments,\u201d said Ali Kashani, CEO of Serve Robotics. &#8220;Following our successful public offering, we are excited to start working to scale our robotic fleet with Magna\u2019s world-class manufacturing capabilities.&#8221;<\/p>\n<p>&#8220;This collaboration supports the natural progression of our business beyond food delivery and positions our proprietary robotics technology as a platform upon which new robots can be built,&#8221; he added. &#8220;Magna is a valuable partner in this effort.&#8221;<\/p>\n<hr \/>\r\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-568305\" src=\"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/01\/RSE24_728x90_RegOpen_Vs1.jpg\" alt=\"SITE AD for the 2024 Robotics Summit registration.\" width=\"728\" height=\"90\" \/><a href=\"https:\/\/www.roboticssummit.com\/\">Learn from Agility Robotics, Amazon, Disney, Teradyne and many more.<\/a><\/p>\r\n\r\n\r\n<hr \/>\n<h2>Investors, customers fuel delivery robot rollout<\/h2>\n<p>Redwood City, Calif.-based Serve Robotics spun out of <a href=\"https:\/\/www.therobotreport.com\/tag\/uber\" target=\"_blank\" rel=\"noopener\">Uber Technologies Inc.<\/a> in 2021. The <a href=\"https:\/\/www.therobotreport.com\/tag\/serve-robotics\/\" target=\"_blank\" rel=\"noopener\">company<\/a> claimed that its low-emissions robots using artificial intelligence for <a href=\"https:\/\/www.sae.org\/blog\/sae-j3016-update\" target=\"_blank\" rel=\"noopener\">Level 4<\/a> autonomy will make delivery more sustainable and economical. It has backing from <a href=\"https:\/\/www.therobotreport.com\/nvidia-investing-10m-in-last-mile-company-serve-robotics\/\" target=\"_blank\" rel=\"noopener\">NVIDIA<\/a> and Uber subsidiary Postmates, among others.<\/p>\n<p>Since 2022, Serve said it has <a href=\"https:\/\/mobilerobotguide.com\/2022\/01\/14\/serve-robotics-begins-autonomous-commercial-deliveries\/\" target=\"_blank\" rel=\"noopener\">completed<\/a> thousands of deliveries for customers including <a href=\"https:\/\/mobilerobotguide.com\/2022\/06\/14\/serve-robotics-partners-with-walmart-in-arizona\/\" target=\"_blank\" rel=\"noopener\">Walmart<\/a>, 7-Eleven, and <a href=\"https:\/\/www.therobotreport.com\/motional-serve-robotics-begin-autonomous-deliveries-with-uber-eats\/\" target=\"_blank\" rel=\"noopener\">Uber Eats<\/a>. The company offers its <a href=\"https:\/\/www.therobotreport.com\/category\/robots-platforms\/amrs\/\" target=\"_blank\" rel=\"noopener\">mobile robots<\/a> through a robots-as-a-service (<a href=\"https:\/\/mobilerobotguide.com\/robots-as-a-service\/\" target=\"_blank\" rel=\"noopener\">RaaS<\/a>) model.<\/p>\n<p>The global market for robotic <a href=\"https:\/\/www.therobotreport.com\/tag\/last-mile-delivery\/\" target=\"_blank\" rel=\"noopener\">last-mile delivery<\/a> could grow from $70 million in 2022 to $670 million by 2030, <a href=\"https:\/\/www.abiresearch.com\/press\/global-robotic-last-mile-delivery-revenues-expected-to-reach-us670-million-in-2030\/\" target=\"_blank\" rel=\"noopener\">predicted<\/a> ABI Research. It attributed this expansion to labor and vehicle costs, improving autonomy technologies, inflation, and consumer expectations of rapid service.<\/p>\n<p><iframe loading=\"lazy\" title=\"Serve Robotics now delivering for Uber Eats\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/-pZulCMgyUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magna has licensed Serve Robotics&#8217; technology to support development of new systems as Serve grows its fleet across the U.S.<\/p>\n","protected":false},"author":90,"featured_media":578838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rbr50_analysis":"","rbr50_state":"","rbr50_country":"","rbr50_description":"","rbr50_numemps":"","rbr50_text_taxonomy_radio":null,"rbr50_text_taxonomy_select":"","rbr50_url":"","rbr50_yearfounded":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[2013,1389,1388,1401,2039,2022,2255],"tags":[3428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magna to manufacture more Serve Robotics last-mile delivery systems - The Robot Report<\/title>\n<meta name=\"description\" content=\"Magna has licensed Serve Robotics&#039; technology to support development of new systems as Serve grows its fleet across the U.S.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magna to manufacture more Serve Robotics last-mile delivery systems - The Robot Report\" \/>\n<meta property=\"og:description\" content=\"Magna has licensed Serve Robotics&#039; technology to support development of new systems as Serve grows its fleet across the U.S.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/\" \/>\n<meta property=\"og:site_name\" content=\"The Robot Report\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T12:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T12:51:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Robot Report Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@therobotreport\" \/>\n<meta name=\"twitter:site\" content=\"@therobotreport\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Robot Report Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.therobotreport.com\/magna-to-manufacture-more-serve-robotics-last-mile-delivery-systems\/\",\"url\":\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/\",\"name\":\"Magna to manufacture more Serve Robotics last-mile delivery systems - The Robot Report\",\"isPartOf\":{\"@id\":\"https:\/\/www.therobotreport.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg\",\"datePublished\":\"2024-04-24T12:05:35+00:00\",\"dateModified\":\"2024-04-24T12:51:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.therobotreport.com\/#\/schema\/person\/4eea693bdcb411b82c1eb5d4fa1bc43e\"},\"description\":\"Magna has licensed Serve Robotics' technology to support development of new systems as Serve grows its fleet across the U.S.\",\"breadcrumb\":{\"@id\":\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#primaryimage\",\"url\":\"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg\",\"contentUrl\":\"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg\",\"width\":770,\"height\":500,\"caption\":\"Serve Robotics will grow its last-mile delivery fleet with help from Magna. Source: Serve Robotics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.therobotreport.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magna to manufacture more Serve Robotics last-mile delivery systems\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.therobotreport.com\/#website\",\"url\":\"https:\/\/www.therobotreport.com\/\",\"name\":\"The Robot Report\",\"description\":\"Robotics news, research and analysis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.therobotreport.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.therobotreport.com\/#\/schema\/person\/4eea693bdcb411b82c1eb5d4fa1bc43e\",\"name\":\"The Robot Report Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.therobotreport.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d060fc8cbe3fca6afc132da010a1f801?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d060fc8cbe3fca6afc132da010a1f801?s=96&d=mm&r=g\",\"caption\":\"The Robot Report Staff\"},\"url\":\"https:\/\/www.therobotreport.com\/author\/trr-editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Magna to manufacture more Serve Robotics last-mile delivery systems - The Robot Report","description":"Magna has licensed Serve Robotics' technology to support development of new systems as Serve grows its fleet across the U.S.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/","og_locale":"en_US","og_type":"article","og_title":"Magna to manufacture more Serve Robotics last-mile delivery systems - The Robot Report","og_description":"Magna has licensed Serve Robotics' technology to support development of new systems as Serve grows its fleet across the U.S.","og_url":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/","og_site_name":"The Robot Report","article_published_time":"2024-04-24T12:05:35+00:00","article_modified_time":"2024-04-24T12:51:39+00:00","og_image":[{"width":770,"height":500,"url":"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg","type":"image\/jpeg"}],"author":"The Robot Report Staff","twitter_card":"summary_large_image","twitter_creator":"@therobotreport","twitter_site":"@therobotreport","twitter_misc":{"Written by":"The Robot Report Staff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.therobotreport.com\/magna-to-manufacture-more-serve-robotics-last-mile-delivery-systems\/","url":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/","name":"Magna to manufacture more Serve Robotics last-mile delivery systems - The Robot Report","isPartOf":{"@id":"https:\/\/www.therobotreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#primaryimage"},"image":{"@id":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg","datePublished":"2024-04-24T12:05:35+00:00","dateModified":"2024-04-24T12:51:39+00:00","author":{"@id":"https:\/\/www.therobotreport.com\/#\/schema\/person\/4eea693bdcb411b82c1eb5d4fa1bc43e"},"description":"Magna has licensed Serve Robotics' technology to support development of new systems as Serve grows its fleet across the U.S.","breadcrumb":{"@id":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#primaryimage","url":"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg","contentUrl":"https:\/\/www.therobotreport.com\/wp-content\/uploads\/2024\/04\/Phantom_Auto__Postmates_Serve.jpg","width":770,"height":500,"caption":"Serve Robotics will grow its last-mile delivery fleet with help from Magna. Source: Serve Robotics"},{"@type":"BreadcrumbList","@id":"https:\/\/mobilerobotguide.com\/2024\/04\/24\/magna-to-scale-delivery-system-manufacturing-with-serve-robotics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.therobotreport.com\/"},{"@type":"ListItem","position":2,"name":"Magna to manufacture more Serve Robotics last-mile delivery systems"}]},{"@type":"WebSite","@id":"https:\/\/www.therobotreport.com\/#website","url":"https:\/\/www.therobotreport.com\/","name":"The Robot Report","description":"Robotics news, research and analysis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.therobotreport.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.therobotreport.com\/#\/schema\/person\/4eea693bdcb411b82c1eb5d4fa1bc43e","name":"The Robot Report Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.therobotreport.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d060fc8cbe3fca6afc132da010a1f801?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d060fc8cbe3fca6afc132da010a1f801?s=96&d=mm&r=g","caption":"The Robot Report Staff"},"url":"https:\/\/www.therobotreport.com\/author\/trr-editor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/posts\/578837"}],"collection":[{"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/comments?post=578837"}],"version-history":[{"count":0,"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/posts\/578837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/media\/578838"}],"wp:attachment":[{"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/media?parent=578837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/categories?post=578837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.therobotreport.com\/wp-json\/wp\/v2\/tags?post=578837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}